Get in touch Call Nathaniel Cars Bridgend: 01656 662277
or Nathaniel MG Cardiff: 02920 105555

Privacy Policy

Privacy Policy

The purpose of this document is to outline our Privacy Policy in a clear and easy to understand language.  We aim to be as transparent as possible about the information we collect and how we use it.  However, if you have any questions or you feel anything is unclear, please contact us at privacy@nathanielcars.co.uk .

Data We Collect

We collect the following data:

If contact is made via an online form or live chat, with consent, the submitted information is stored so that the intended recipient can contact you about your query.

If you sign up to a newsletter or other form of email communication, with consent, the submitted information is stored so that we can email you the subscribed-for service.

By using this site, we collect information about your browser, your IP address, geographical location, referral source and the pages you have viewed on the site. 

How We Use This Data

Under GDPR we store data for Legitimate Interests or with Consent.  This means the data you have submitted has been done so under the knowledge that it will be used for us to fulfil a service you have requested or to make contact with yourself.

We also use the data gathered to improve the services on our website.  
This may be to personalise the experience to you or to understand how to improve interaction with users of the site.

How Your Data Is Protected

We do not share or sell your data to any business or Third Party.  Data is only stored by consent and kept only for as long as deemed necessary to fulfil the request or service provided.

Your data is kept secure and you have the Right to be Forgotten.  

This means that at any point, at your instruction, you can request to see what data we currently have on file about yourself and demand that it be edited or removed.  Where possible, we allow you to manage what data is stored by us.

If you would like to make a request relating to your data, please do so by contacting us on privacy@nathanielcars.co.uk 


Third Party Providers

We use Third Party Providers for a range of services.  This includes services such as a live chat system, analytical tracking services, newsletter, sales CRM and finance applications. 

At no point do we ever share your information to any other Third Party outside of the service that you are using.  
In most cases we will navigate you to a Third Party website or service to handle any personal information (such as making a finance request). 

We do not have access to any of this information and is held completely by the Third Party.  For a full list of Third Party Providers that we use and links to their Privacy Policies, see below.

Hotjar
Used for heat maps and usage tracking.
Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe
https://www.hotjar.com/legal/policies/privacy

Vendasta
Used for managing and collating customer reviews.
Vendasta, #405 - 220 3rd Avenue South, The Avenue Building, Saskatoon, SK S7K 1M1
https://www.vendasta.com/privacy-policy

Google
Used for monitoring site usage, the success of marketing campaigns and retargeting.
1600 Amphitheatre Parkway, Mountain View, CA, 94043, United States
https://policies.google.com/privacy

iVendi
Provider of multi-lender quoting systems.
Llys Eirias, Abergele Road, Colwyn Bay, LL29 8BW
https://ivendi.com/terms

Intercom 
Provider of live chat system.
https://www.intercom.com/terms-and-policies#privacy

Facebook
Used for monitoring the success of marketing campaigns and retargeting.
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
https://www.facebook.com/privacy/explanation

Whatconverts
Used for monitoring site usage.
Icon Digital LLC, 1409 Coachman Drive, Waxhaw, NC 28173
https://www.whatconverts.com/privacy

Mailchimp
Used for sending newsletters.
675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA
https://mailchimp.com/legal/privacy/

Privy
Used for pop-up enquiry forms.
125 Kingston St, 6th Floor, Boston, MA 02111
https://privy.com/privacy-policy/

Pipedrive
Used as a sales/leads CRM.
460 Park Ave South, New York, NY 10016, USA
https://www.pipedrive.com/en/privacy


For more information about our Third Party Providers, their Privacy Policies and how to request your data be amended or removed, please visit their privacy pages.

Navigational And Anonymous Information

We use cookies on our website.  These are very small text files that are placed on your device. 

Cookies allow us to store information between the pages you navigate on the website. 

We store preferences such as your search requirements, if you have visited the site before and general navigational and functional use of the site. 

Cookies have a lifespan and will expire after a set period of time (30 days).  You can also remove them if you wish.  For more details on cookies, please visit: http://www.whatarecookies.com

We also use Third Party cookies and tracking pixels.  These are used to monitor the performance of our advertisements, how users use our site and to pass any anonymous or usage data to a Third Party service you are using.


We track the minimal amount of data needed to fulfil our services and where possible keep any usage data anonymous.  

Personal information may be available to us based on privacy agreements that you have agreed to from other Third Party services.  

For example, we use Google Analytics to track how users are using the website.  Users with a Google Account may have agreed to allow their age demographic to be known.  We will then use that data to analyse the type of users interacting with our site.  This information is anonymous and must be opted into.  


Changes And Notices

We reserve the right to change this policy without notice to comply with laws, regulations and any changes in our business.


If you disagree with any party of this policy, you should refrain from using our services.


Our details:

Nathaniel Car Sales Ltd

David Street, Bridgend Ind Est, Bridgend, CF31 3SA


Data protection company officer: Wayne Griffiths (Managing Director)

Data protection adviser and point of contact: Allan Tan

privacy@nathanielcars.co.uk

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